The introduction of our quantitative offer in 2015 was a direct response to growing demand from clients.
Inspired by the standards of our qualitative research, they wanted us to be able to provide end-to-end support on different workstreams – from segmentations built on our award-winning behavioural insight, through to the the scaling of innovation ideas, and the testing / tracking of large-scale communications campaigns.
As such, our quantitative work mirrors our approach to qualitative research. Every project is designed from the ground up, with all aspects of research design carefully tailored to client need and the contexts of people’s lives.
This approach has enabled us to create surveys that successfully tackle complex and sensitive issues at scale: including the financial experiences of people with terminal cancer, parental attitudes to child abuse, and the needs and expectations of disability benefits claimants as they adapt to the brave new world of Universal Credit.