As researchers, one of the privileges of conducting a longitudinal study of the scale and ambition of Ofcom’s Children’s Media Lives is being able to watch trends developing in real time.
“On YouTube you have to decide what to watch and sometimes I can never think what to pick… but on TikTok it just comes up for you.”
“I never watch films. They’re just so long. I can barely watch an hour episode of something… With a film you have to use your brain for, like, two and a half hours straight.”